3 Things I Wish More Women in Their 30s Knew About Skincare

Your 30s can be wild. You may start dealing with adult acne and the first signs of aging at the same time. Most women in this phase are using either harsh acne products that aren’t ideal for their skin anymore, or expensive anti-aging creams that could actually be causing more breakouts.

Let’s clear a few things up.

1. Exfoliating harder won’t clear your skin faster.

Over-exfoliation is the silent skin killer in your 30s.Scrubbing away dullness, bumps, or fine lines might feel productive, but it’s more likely damaging your skin barrier. And when that barrier gets compromised, your skin starts to lose hydration fast.

The result? Sensitivity, breakouts that linger, and—yep—fine lines that show up sooner than they should.

🔍 What to do instead: Reach for barrier-friendly acids like mandelic or azelaic. They gently exfoliate without stripping your skin—and when paired with nourishing, repair-focused ingredients, they help your skin stay hydrated, resilient, and smoother over time.

2. It’s not about how many steps you have, it’s about whether your routine is supporting your barrier.

Some people need three steps, others need more. The real issue? Most routines are built off what worked in your 20s… or what someone on TikTok swears by.

✅ Your routine should reflect where your skin is now, and that usually means fewer harsh actives, more hydration, and barrier repair as the foundation.

Want help figuring out what’s working with your skin and what’s working against it? That’s literally what we're here for.

3. Your skin needs a plan, not just product.

Your skin in your 30s is shifting—thanks to hormones, stress, aging, sleep (or lack of it), and everything else life throws at you. One-off facials or a shelf full of products won’t cut it anymore.

What actually works? A professional-guided plan that adjusts with your skin and puts barrier health front and center.

👋 That’s where we come in. Our custom facials are about more than glow. They’re part of an ongoing strategy built around skin health and long-term results.

If you’re in your 30s and your skin suddenly feels unfamiliar—trust me, you’re not the only one. Let’s build a routine (and a facial plan) that works for your skin, not against it.